Encore

Alexandru Matei - UX Designer

Also thank you to all the people that participated in the research.

The research was interesting. Gathering data from the users helped me focus on user pain points and goals that users have in mind when approaching a product.

Primary and secondary research played an important role. Since the project is focused on the music of a Japanese artist, I had to take a look also on some statistics. I looked at the Japanese culture of music listening and was quite impressed that they purchase music (70% of the listeners in 2020) while only 15% go for streaming media like Spotify or Amazon Music.

From the primary research point of view, few listeners nowadays go for physical materials, comparing Europeans with Japanese people, since streaming services are much more at hand, and the only thing you need is a smartphone to enjoy the music.

I had the assumption that the whole market shifted to streaming media and apparently it applies to different regions around the globe differently. Certain markets like to buy physical products to support artists, others prefer the superior quality of the cd & vinyl (but are smaller in number).

One of the biggest things discovered during the research is the poor quality of the products that people are most afraid of.